I don't know if this was the right thing for Steve Jobs to say, but on the other hand, I do think it's the perfect thing for him to say. The story, as reported by our buddy Daniel Brusilovsky over at Crunchgear, goes like this: A company called The Little App Factory got a letter from Apple, who had a legal issue with one of their apps, formerly named iPodRip.

Apple didn't like the fact that "iPod" was clearly in the name, and so despite the fact that the software was meant to transfer songs back and forth specifically from an iPod, Apple wanted the name changed. The company's co-owner, John Devor, sent a very long and well-reasoned letter to Mr. Jobs himself explaining that their only wish was to extend Apple's hardware's capabilities, and that they were all Apple fans, and that they'd used the name for a long time and they were worried that a competitor might steal their customers and Jobs was an inspiration to the guy, who'd just dropped out of school, and could they please get a pass on this one?

Jobs' response -- yes, he wrote back personally -- was just three lines:

Change your apps name. Not that big of a deal.

Steve

Sent from my iPhone

Kids, that's how you become the kind of guy who runs a brilliant computer company, is seen on the cover of Time multiple times, gets named CEO of the Decade and just generally rocks. I feel for The Little App Factory, I really do, but you gotta believe the Steve. It's not that big of a deal.

We'll do our part, though: the app formerly known as iPodRip is now known as iRip, and is available with a free trial period from the developer's site.

[via Techmeme]

Jesus Diaz over at Gizmodo had a fascinating exposé in a post late last week that provided a look into some of the thinking of Steve Jobs back in 1997. As Diaz relates, Oracle CEO Larry Ellison and his friend Steve Jobs were on a beach in Hawaii in '97 when Ellison, under the influence of a few margaritas, floated the idea of buying Apple to bring Jobs back into power at the company he had co-founded with Steve Wozniak.

Jobs declined, although Ellison had funding all lined up to allow The Steve to make a hostile takeover of the company. He told Ellison that a takeover would make people think he was greedy, just wanting to make money out of Apple. Ellison later stated that "He (Jobs) explained to me that with the moral high ground, he thought he could make decisions more easily and more gracefully."

Diaz went on to conjecture that it was more than decision-making that went into Steve's refusal to push his way back into power; it was love. As Diaz notes,

"Steve wanted to be wanted. He knew he was loved by the public and the press. After all, everyone likes the story of a legend coming back-to see him succeed or, better yet for Hollywood drama, fail. More importantly, the company was his company. He didn't have to buy it! That was absolutely preposterous, he probably thought at the time. He knew he was going to return as King once again, acclaimed by his troops and his people, so why spend any money?"

Since his return to Apple, Steve Jobs has, of course, brought the company from the brink of extinction into profitability and recognition. Whether or not he would have been equally successful as a result of a hostile takeover is a great plot for an alternative universe sci-fi novel, but it adds a lot to the legend of Steve Jobs to know that he was able to regain control of the company through a combination of connections, persuasion, and his love for his company.

The rest is history. As Ellison stated in an interview in Fortune, "The difference between me and Steve is that I'm willing to live with the best the world can provide-with Steve that's not always good enough." That difference explains why Apple continues to amaze us with their products, why Steve Jobs is so important to the company, and why Jobs was the hands-down choice for Fortune's CEO of the Decade.

[via Digg]

As Dave Caolo told TUAW readers a few days ago, Fortune named Apple CEO Steve Jobs "CEO of the Decade" for his phenomenal leadership at Apple and how he has remade four industries (music, movies, mobile telephones, and computing) in the past ten years.

Part of the Fortune article was a collection of rarely seen photographs of Steve Jobs. From the early days with Steve Wozniak, to his recent battles with pancreatic cancer, the photos chronicle the life of the iconic CEO.

Two of my personal favorites in the gallery are a photo taken in 1982 of Jobs and the Mac team having a working lunch as they hammer out the design of the first-generation Mac, and another of a barefoot Jobs meeting with Bill Gates at the Jobs home in Palo Alto to talk about the future of computing for Fortune.

The entire set of posts, along with the photos and video, are a fascinating look into the many successes and few failures of the engimatic Mr. Jobs. If you have a chance, take a look at it this weekend.

Forbes Fortune bestowed a significant honor on Steve Jobs today, naming him their CEO of the Decade. Fortune outlines the incredible leaps in business, technology and industry Apple has made since Steve's return. For anyone who might not remember, the 90's were not kind to Apple and nearly everyone thought the company was finished.

Consider this incredible fact: Apple launched OS X and iTunes, opened the first two retail stores and introduced the first iPod ... all in the same year (2001). Fortune also goes on to describe how Steve changed the film industry with Pixar, the music industry with the iTunes Store and the cell phone industry with the iPhone and the App Store.

He also kicked cancer's ass.

This is precisely why I'm excited about the prospect of a new piece of hardware from Apple. I won't call it a tablet because that's not what it will be. Apple didn't invent the digital music player, the mobile phone or mass distribution of media. But, they did demonstrate how to do those things the right way, which no one else could come up with.

If there's a new product coming, comparing it to contemporary tablets or netbooks is a huge mistake, because it won't behave like any of them.

Click below to watch Fortunes' video on this announcement.

[Via MacDailyNews]

This is a cool interview over at Cult of Mac -- you've heard of Steve Jobs of course, you know who Jonathan Ive is, you might have heard of Rob Janoff, but do you know Ken Segall's name? He's a former creative director from TBWA\Chiat\Day, and he has two claims to Apple fame: he worked on the "Think Different" campaign, and he's responsible for coming up with the one letter that may have defined the modern-day Apple as we know it. That's right, he named the iMac.

The writeup is fascinating, even if you get the sense that we're looking through the lens of history, and things may not happened quite as stylishly as they seem. Jobs apparently showed the Bondi Blue iMac to the ad team, and while he originally "hated" the name, he obviously came around -- though Segall apparently never got the satisfaction of official approval.

He closes with an interesting sentiment about the company, too: at Apple, it's always about moving forward to the next big thing, and everything is product-centered, not number-driven. Segall says he was around for a few Jobs "flare-ups," but if there was a fit thrown, it was always in trying to keep the company moving forward as quickly as possible.

Interesting stuff. It's quite a legacy, too -- the iMac was originally called so because it was a Mac that connected to the Internet, but obviously since then, the i has become symbolic of many other things, all the way up to iLife, the iPod, and the iPhone. You tend to forget, after all of the millions of dollars and the culture and promotion, that it all came from the head of a guy in a conference room looking at a computer Jobs just pulled the cloth off of.

Update: As our loyal commenters have pointed out, Gizmodo (which was among the first sites to report that Clow was changing roles, echoing a piece in the industry journal Advertising Age) has followed up with an internal email from Clow where he says Miller's promotion does not imply that Clow is stepping away from his own leadership role with the company, including "keeping an eye on Apple."

---

When many people think of Apple, they think of the ad campaigns that the company has used over the years:

• The original "1984" Super Bowl ad that introduced the Mac to the world
• The "Think Different" campaign that coincided with the return of Steve Jobs to the company
• The iPod dancing silhouettes
• "There's an app for that" -- the iPhone ads
• "Hello, I'm a Mac. And I'm a PC." -- the Get A Mac ads

Apple's advertising agency is TBWA / Media Arts Lab, and the person who has been the creative force behind all of these ads is a man by the name of Lee Clow. The 66 year-old Clow has decided to step down as chief creative officer at the agency, although he'll remain chairman and global director of Media Arts Lab and fulfill other roles within TBWA.

Clow's replacement is no stranger to Apple. Duncan Milner is currently the executive creative director on the Apple account and is considered by many in the advertising industry to be the perfect replacement for Clow, a close friend of Steve Jobs.

Steve Jobs' Disney stocks aren't the only thing making him rich -- AAPL has hit an all time high, according to MacRumors, thanks to the big announcements earlier this week, both on the online store and during the conference call. Before opening this morning, it was at 204.72, but the high yesterday was a whopping 208.71, the best the company's ever seen, beating the previous high of 199.83, set in December of 2007. And it's been a heck of a year: the stock was trading in the mid 80s this past January, though that may have been more of a sign of the economy at large than Apple's fortunes specifically.

Boy, it would have been nice to buy back then, wouldn't it have? $5,000 of Apple's shares in January would be worth $13,000 yesterday. Just goes to show you can't keep a good fruit down.

You can track all the AAPL financial news on our sister sites Blogging Stocks and Daily Finance.

In "The Presentation Secrets of Steve Jobs," Carmine Gallo provides a framework for you to deliver a keynote like Steve does. The book provides both an Al Michaels and John Madden perspective of Jobs's keynotes: a play-by-play account of events married with analytical insight.

While rich in detailing the stylistics of Jobs's presentations and the empirical evidence supporting it -- for example, limiting bullet points on slides, using simple language, and using the rule of threes to enhance a narrative -- the most captivating portion of the book is how it details Steve Jobs's preparation for his keynotes. Yes, even Steve Jobs, like the rest of us, must prepare for his preparations presentations.

And prepare he does, which is evident in the stories of Paul Vais. An executive at Jobs's former company NeXT (that Apple later acquired, which brought Jobs back into the Apple fold), Vais recalled that "every slide was written like a piece of poetry...[and that] Steve would labor over the presentation. We'd try to orchestrate and choreograph everything and make it more alive than it really is." However, Gallo says that "making your presentation 'more alive' takes practice. Once you accept this simple principle, your presentations will stand out in a sea of mediocrity."

Gallo's book follows many of the "Jobsian" presentation mantras he preaches. Like a Steve Jobs keynote, the book is simple to read and provides an easy-to-follow roadmap for a reference-minded reader. The one thing that most readers will walk away with is that Steve Jobs's on-stage presence evinces a style similar to that of Apple's products when they're on the stage of the showroom floor or marketed on Apple's website. As a result, as much as it serves as a Steve Jobs presentation guidebook, "The Presentation Secrets of Steve Jobs" in many ways is a Steve Jobs biography.

"The Presentation Secrets of Steve Jobs" is available at many booksellers, including Borders, Amazon, and Barnes and Noble.

Is it better to have a lot of something good or a little of something great? If Apple CEO Steve Jobs is any indication, it's better to have both.

In September, Alpha Steve had an estimated personal net worth of $5.1 billion, enough to end up the 43rd richest person in the U.S. according to Forbes' list of the 400 richest people in the states. This week he's up to at least $5.4 billion. If you think that's because of the tear on which Apple's stock has gone over the past few weeks, you're only a little over half right.

According to filings by Apple (AAPL), Jobs owns 5.426 million shares of Apple stock. As of Tuesday night, Apple's stock had picked up 26.39 points since Forbes' counted the 400 "haves." Jobs shares had gained $146 million in value. Not bad.

Disney (DIS) filings say Jobs owns 138 million shares of the happiest company on Earth. Those shares have not had nearly the run enjoyed by Apple shares over the last few weeks, gaining only 99 cents as of Tuesday night. Still, Jobs has so many of them that they've increased in value by $136 million. Not bad either.

Apple's meteoric rise plus Disney's incremental rise equals $282 million more for Apple's CEO and Disney's largest private shareholder.

It's better to have both.

[via Fortune]

One of my favorite podcasts is Stuff You Should Know [iTunes link]. Hosts Josh and Chuck (call him "Chuckers") are smart, funny and professional.* There's an article on the show's companion site this week that explores 5 myths about Apple. I encourage you to go and read it, but here are some highlights.

"Apple is going out of business." If we had a dollar, nay, a penny for every time we heard that, we'd all be eating caviar in the South of France. While the funeral dirge may have been warranted in the '90s when Gil was building beige boxes, things have been going swimmingly since Steve returned with the iMac in tow.

That doesn't stop pundits from making claims of Apple's demise, however. But they're greatly exaggerated.

Myth number four on their list is that Apple can't survive without Steve Jobs. This has been a hot topic since Steve took medical leave and opinions are as numerous as stars in the galaxy. Our take in a nutshell: Apple will be just fine without Steve.

We won't spoil the rest of the list for you, so go ahead and check it out.

*Maybe I'll get a shout-out on an upcoming show for this post. What do you say, guys?

The New York Times has posted about a new project that our own Mr. Jobs has taken on: he's now helping out Disney Stores with their retail business. You have to hand it to Disney, no matter what you think of the Mouse House -- when they have a problem with part of the business, they bring in the experts. First they have Pixar's John Lasseter come in and take over animation (and they're about to release what looks like the best 2D movie in ages), and now they've got Steve Jobs himself sprucing up their retail spaces. Sounds like they're making the store more interactive (walking by some displays with certain products will create an audiovisual reaction), and taking some of the tech as well (employees will be able to check out items on mobile units, and control certain displays in the store with iPhones).

They also borrowed another page from Jobs' playbook: they've apparently created a prototype store (just like Apple did way back when), not only to test out what everything might look like, but to give a charge to executives and investors who get a tour. Sounds interesting, but then again, it makes sense. What else is an Apple Store, but a toy shop for big kids?

[via MacUser]

Forbes Magazine published their annual "400 Richest Americans" ranking yesterday, and as usual Mr. William Gates of Microsoft leads the list at a net worth of US$50 billion. Others in the PC world are in the list -- Microsoft's favorite screamer Steve Ballmer is at #14 with US$13.3 billion, the Google twins Sergey Brin and Larry Page are tied for #11 at US$15.3 billion, and Michael Dell is lucky number 13 with US$14.5 billion -- but the "cultish king of the iGeeks", Steve Jobs, is on the second page of the list at #43 with a measly US$5.1 billion fortune.

The Forbes article notes that Jobs' best investment was picking up Pixar from George Lucas in 1986 for US$10 million. He sold Pixar to Disney in 2006 for US$7.4 Billion in stock, and is now Disney's largest shareholder.

Jobs still pulls down a salary of only US$1 per year as CEO of Apple, but he makes up for it in Apple stock and free use of a corporate jet. By the way, someone at Apple needs to update Steve's official company portrait (right) -- he looks a lot older now...

Think Apple's products are "really great," "incredible," "amazing," "really easy" to use, "awesome," "terrific," "incredible," "great," and "amazing"? If so, it's probably because Apple told you that's what they were in last week's presentation. The above video's been making the rounds -- it's all of the adjectives cut out of the recent Apple event, and compiled together into a machine-gun lineup of just how Apple sets up their products.

Now, just because these words kept showing up and being used doesn't mean there's some malicious brainwashing going on here -- it's probably true that Apple really does think that their products are "incredible," and "amazing," and "really great." And let's face it, they've never really been real up-to-date on the language anyway. They probably could use a thesaurus: maybe at the next event, the new MacBooks could be "marvelous," "extraordinary," or "glorious."

But it does show you just how much we're shaped by what we see at these events -- Steve's and Apple's enthusiasm for these things is infectious. Apple's products really are amazing, but it doesn't hurt that most of us sit down to watch, read, or listen to an hour or two of them telling us just how "amazing," "incredible," and "really great" they are.

Update: The video of the keynote announcement is now linked off the front page of Apple.com.

Though the video of today's event is not yet on Apple.com (as of this writing -- though you can find it here), it has been added to Apple's official podcast. Even if you were underwhelmed by today's announcements, you don't want to miss Steve's return or the ovation he received. The video of today's press event is just over one hour and fourteen minutes long.

We'll be diving deep into the new features of iTunes 9 over the next 24 hours, so check back often. Until then, launch the stream and succumb to the Reality Distortion Field.

Thanks to everyone who sent this in!

It's 09/09/09 -- finally!

Apple events are always a lot of fun, and the speculation leading up to today's press event has been incredible. Will Steve Jobs appear at the event? Are we going to see a new version of iTunes and some new iPods? We're always wondering if there will be "one more thing."

Join us today at 10 AM PDT / 1 PM EDT for the TUAW liveblog of this event. As usual, you can add your questions to the mix, and a full complement of TUAW bloggers will be on hand. We will have our buddies Daniel Brusilovsky (of Teens In Tech) and Sam Levin onsite to give us the minute-by-minute update of what's transpiring. We'll also keep one eye on the other liveblog coverage from Engadget, Ars Technica, gdgt, Gizmodo, Macworld & elsewhere.

You can keep an eye on our main Twitter feed for the headline announcements, and our Ask TUAW account is always there for your questions and inquiries. You can also join the fun over on our Facebook page during and after the event.

Here's a link to the liveblog page, for you early birds.